Field Merchandising Management Platform

Control Your Field.Grow Your Business.

FieldFlow Cloud helps distribution and merchandising teams execute better in the field, capture real-time data, and drive performance that matters.

Real-time Visibility

Track every visit and activity in real time.

Smarter Decisions

Powerful reports and KPIs to grow your business.

Secure & Reliable

Company-isolated access and controlled platform administration.

FieldFlow Cloud laptop dashboard with route map, GPS pins and mobile app

Complete Field Operations Platform

Everything Your Team Needs, From Setup to Management Insight

FieldFlow Cloud connects company structure, field teams, products, pricing, daily execution, GPS activity, evidence and reporting in one controlled platform.

Company & User Management

Manage administrators, managers, supervisors and merchandisers with controlled role-based access.

Groups, Sub Groups & Branches

Organize customers through Main Group → Sub Group → Branch and control field access at every level.

Departments & Assignments

Separate Food, Non-Food, Frozen or custom departments and assign the right teams to the right locations.

Products, Units & Barcodes

Maintain products, multiple selling units, barcodes, categories, brands and company pricing in one catalog.

Product Modules & Pricing

Control product availability and special pricing by Main Group, Sub Group or individual branch.

Duty Management

Record the complete working day from Start Duty through multiple branch visits until End Duty.

Visits & GPS Tracking

Capture visit locations, duty routes, travel activity, branch coverage, stops and field execution time.

LPO & Order Management

Create branch orders using approved products, units and the correct applicable pricing with professional PDF output.

Expiry Management

Record expiry dates and quantities with visit-linked evidence so management can identify expiry risks earlier.

Market Surveys

Capture competitor products, prices, promotions, availability, shelf share, facings and market observations.

Field Photo Evidence

Keep LPO, expiry and market-survey photos linked to the correct company, branch, department, visit and activity.

Reports, KPIs & Exports

Turn field activity into management dashboards, performance KPIs, printable reports, PDF output and Excel exports.

Simple Onboarding

From Registration to Field Execution

01

Choose a Plan

Review the available packages, included users and FieldFlow Cloud capabilities.

02

Submit Company Request

Enter your business details, requested plan and any additional users.

03

Platform Review & Payment

FieldFlow Cloud reviews the request and sends payment instructions when approved for processing.

04

Company Activation

After approval and activation, the first company administrator receives access to the company workspace.

How FieldFlow Works

One Working Day. One Connected Story.

Instead of showing customers a complicated workflow, FieldFlow explains the day in four simple stages: begin the day, work at the branch, continue the route and finish with management insight.

Start Your Duty

08:00 AM • Dubai

Start Duty

Live Route

Duty Tracking

Distance

12.4 km

Travel

28 min

01

Begin the Day

Start Duty and Travel With Full Field Visibility

The merchandiser starts the working day, and FieldFlow records the start time and GPS location. As the user travels, the route remains connected to the same duty so management can understand movement, stops and branch coverage.

Start time and GPS location
Daily duty record
Travel activity and route
Stops and branch coverage

Start Visit

Carrefour • Food

Start Visit

Visit Activities

LPO
Expiry Report
Market Survey
Photo Evidence
02

Work at the Branch

Everything Happens Inside One Structured Visit

At the branch, the merchandiser starts the visit and works only with the tools enabled for that location. LPO, expiry reporting, market survey and photo evidence remain connected to the same branch, department, user and visit.

Branch and department selection
Visit arrival time and location
LPO, expiry and market survey
Photos and supporting evidence

End Visit

Visit completed

Travel

Next assigned branch

Start Visit

Repeat the process

One Duty → Multiple Branch Visits → One Complete Working-Day Record

03

Continue the Route

End the Visit, Move to the Next Branch, Repeat

When one branch is complete, the merchandiser ends the visit and continues to the next assigned location while the same duty stays active. This creates one continuous record of the entire working day.

End Visit with time and location
Travel to the next branch
Repeat the same visit workflow
Multiple visits inside one duty

Duty Completed

8 Visits • 08:32:15

View Summary

Field Performance

8 Visits

5 LPO

100%

04

Finish and Analyze

End Duty and Turn Field Activity Into Management Insight

After the final branch, the merchandiser ends duty. Management can then review the complete field day through duty history, GPS route information, branch visits, LPO activity, expiry records, market surveys, evidence, reports and KPIs.

Complete duty and visit history
GPS route and branch coverage
Commercial and expiry activity
Reports, KPIs, PDF and Excel

Inside Every Visit

Four Core Tools. One Connected Visit.

LPO

Create branch orders with approved products, units and applicable pricing.

Expiry

Record expiry dates, quantities and supporting evidence.

Market Survey

Capture competitor pricing, promotions, availability and shelf information.

Photo Evidence

Keep evidence connected to the correct visit, activity and location.

The Business Value

See the Field Clearly. Manage It Better.

FieldFlow replaces disconnected messages, spreadsheets and photos with one structured operational record that management can review and act on.

Real-time field visibility
Greater accountability
Structured branch history
Better expiry visibility
Controlled commercial execution
Professional reports and KPIs
GPS-linked operational records
One source of field information

Simple, Transparent Pricing

Choose the Plan That Fits Your Business

Clear Annual PricingCompany-Isolated Access

FF-10

FieldFlow 10 Users

Annual subscription for 10 users: 3 management users and 7 merchandisers.

One-Time Company Registration

AED 35,000

Paid once at company activation

Annual Subscription

AED 15,000

Per year

First-Year Total

AED 50,000

Registration + Year 1 Subscription

Year 2 renewal: AED 15,000 / year

Included Users

10

Extra User / Year

AED 1,500

3 management / 7 merchandiser included

Billing Cycle
Minimum Users
Extra Users Allowed
Extra User Annual Price
Request This Plan
Most Popular

FF-20

FieldFlow 20 Users

Annual subscription for 20 users: 3 management users and 17 merchandisers.

One-Time Company Registration

AED 35,000

Paid once at company activation

Annual Subscription

AED 25,000

Per year

First-Year Total

AED 60,000

Registration + Year 1 Subscription

Year 2 renewal: AED 25,000 / year

Included Users

20

Extra User / Year

AED 1,500

3 management / 17 merchandiser included

Billing Cycle
Minimum Users
Extra Users Allowed
Extra User Annual Price
Request This Plan

FF-35

FieldFlow 35 Users

Annual subscription for 35 users: 3 management users and 32 merchandisers.

One-Time Company Registration

AED 35,000

Paid once at company activation

Annual Subscription

AED 38,500

Per year

First-Year Total

AED 73,500

Registration + Year 1 Subscription

Year 2 renewal: AED 38,500 / year

Included Users

35

Extra User / Year

AED 1,500

3 management / 32 merchandiser included

Billing Cycle
Minimum Users
Extra Users Allowed
Extra User Annual Price
Request This Plan

Platform Security

Your Company Data Stays Your Company Data

FieldFlow Cloud is designed around company isolation, role-based access, controlled platform administration and private operational records.

Company Isolation

Every customer company operates within its own controlled data boundary.

Role-Based Access

Admins, managers and field users receive only the permissions they require.

Private Evidence

Photos, reports and operational records stay linked to the correct company.

Platform Governance

Plans, approvals and company entitlements remain centrally controlled.